CAMPAIGNS // ILLUSTRATION

When faced with an ailment, thousands of Coloradans, struggle with the decision of where to go for care. Should I go to the ER? Should this be something for an urgent care? Or maybe my doctor can help? 

The Colorado Hospital Association wanted to help educate the public on the differences between each facility and the different points of care. Through eye-catching illustrations, executed through out-of-home placements in the Denver metro area and some rural communities, Coloradans learned just where to go for their care.

// 2018 OBIE Award Finalist
// Colorado Healthcare Communications Gold Leaf Awards – Bronze

Creative direction: Mathew Sharpe
Strategy, copywriting: Joellen Sarmast

Gogo Business Aviation / 4G / AVANCE L5 / plus content creation / Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia. Etiam tincidunt tincidunt sapien, nec venenatis lectus euismod id. Proin lectus tortor, bibendum vitae tempus vitae, placerat at ex. Aliquam vitae lobortis erat, vitae hendrerit mauris. Suspendisse potenti. Nulla congue vel ligula ut semper.

Montane / Shea Homes / Morrison, Colorado / Integer a massa tortor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc auctor enim sem, scelerisque lobortis leo euismod eu. Nunc in sem at nunc dapibus imperdiet. Morbi porttitor elit velit, quis dignissim velit varius eget.

Western States Bank / Colorado, Wyoming, Nebraska / Quisque nec faucibus metus. Praesent non consequat ante, sit amet pulvinar risus. Praesent eget lacus at tortor rhoncus condimentum. Morbi convallis tortor vulputate facilisis lacinia. Vestibulum orci sapien, congue id justo a, imperdiet gravida nisl. Aliquam erat volutpat. Vivamus eu congue ligula, in blandit nibh.

BMA Gold Key Award – Silver (Branding or rebranding – corporate identification program)

PRSA Gold Pick Award – Silver

Dharmacon / GE Healthcare / ads / Vivamus accumsan, est in maximus gravida, ipsum nulla rhoncus nunc, sed faucibus enim sapien in dui. In non fermentum nisi. Quisque placerat nisl sem, viverra bibendum nisi aliquam in. Donec ultricies, lectus vitae mattis convallis, nisl tortor placerat nulla, sed maximus lacus ipsum aliquam eros. Nulla fermentum ultricies leo nec tempor.

Content creation / web design / print / corporate template creation/ Phasellus a imperdiet turpis, nec varius orci. Phasellus rutrum sapien non lobortis efficitur. Aliquam sem libero, tempor vitae interdum non, malesuada sollicitudin nunc. Nam finibus est id tincidunt mollis. Morbi sagittis ultrices turpis, eget aliquam purus aliquet sit amet.

CONTENT CREATION | WEB DESIGN

Aenean malesuada mattis volutpat. Nunc molestie neque nec rutrum aliquet. Suspendisse tristique ornare ipsum eget placerat. Sed dignissim finibus ligula, vel porta nisl posuere vitae. Sed in facilisis quam, et ultrices metus. Cras ac imperdiet diam, vel gravida mi. Mauris molestie metus eu lorem lacinia blandit. Integer ut venenatis velit.

Integer facilisis tincidunt odio. Mauris hendrerit ac magna eu vestibulum. Pellentesque mollis eget dolor in tempus. Mauris iaculis vulputate magna, vel rhoncus leo feugiat non. Sed consequat, turpis sed vulputate sodales, magna tellus malesuada nulla, nec euismod sem orci et nulla.

Copywriting: Joellen Sarmast

Here are a handful of logo explorations. Some came to fruition, other did not. 

An assortment of infographics and maps