Where for Care

CAMPAIGNS // ILLUSTRATION

When faced with an ailment, thousands of Coloradans, struggle with the decision of where to go for care. Should I go to the ER? Should this be something for an urgent care? Or maybe my doctor can help? 

The Colorado Hospital Association wanted to help educate the public on the differences between each facility and the different points of care. Through eye-catching illustrations, executed through out-of-home placements in the Denver metro area and some rural communities, Coloradans learned just where to go for their care.

// 2018 OBIE Award Finalist
// Colorado Healthcare Communications Gold Leaf Awards – Bronze

Creative direction: Mathew Sharpe
Strategy, copywriting: Joellen Sarmast